Our Advisors
See Who’s on the Porch
We work every engagement as a team of advisors bringing shared knowledge between industries, so there are always multiple sets of eyes and perspectives helping you read your numbers and make your decisions.
Our House
Porch & Main is a community of small business advisors serving the people and places traditional finance was never built for. The work is honest books and plain counsel. The method is knowledge shared instead of gatekept, so every conversation leaves you understanding your own business a little better than before.
And our house is built to grow the neighborhood, not just the firm. Every engagement helps fund the start of the next business coming up, and Porch & Main trains community members into practitioners who go back and serve their own neighborhoods, in their own languages. The people on this porch chose that work on purpose.
The people
Founder and Lead Advisor
Alvin Findlay
Porch & Main
Grew up inside the problem, spent twenty years inside the systems, and built the porch so his communities would have a seat.
Meet Alvin →
Senior Advisor
Chad Boersema
eleved.ai
Started inside a registrar’s office, spent thirty years building the systems institutions actually run on, and now makes sure the AI shift doesn’t sweep past the people with the least room to absorb it.
Meet Chad →
Senior Advisor
Yuri Findlay
YDF Global LLC
Kept Air Force aircraft flying for a decade, then spent the decades since in retail, medicine, and insurance watching small businesses do the hardest work with the least help, and decided to become the advocate they were missing.
Meet Yuri →
The bench is growing. If serving your own community with this kind of work sounds like you, write to alvin@porchandmain.com.